Today buying products from e-commerce online shopping stores or services from recognized companies is not a big deal for the consumer. Digital media is a powerful tool to find out reliable companies and their consumer reviews. It helps in accessing a company’s online reputation.
But what does that mean for business owners? It means that online reputation plays a crucial role in the marketplace. A good reputation leads new customers to your door and would be a competitive advantage for your business. But if you lack in terms of online reputation – then it could be a disaster for your business.
Like every lock has a key; fortunately, it’s also possible to build or repair a reputation.
Reputation management incorporates many factors except monitoring customer reviews. These include Google search results. For instance, if the company doesn’t appear in the top search ranking, it would be hard for customers to find your business in the first place. The accuracy of results also matters: Absence of keyword in your company’s description could mean that customers have trouble finding your business in search results.
The company’s social media presence also a vital factor for a brand’s reputation, how you represent your brand, what you say about your brand on social media channels, and your website matters. And yes, your customer reviews also matter. Consumer reviews are essential; in the end, what customer say or think about your brand reflect real interactions with your business.
Managing online reputation is a complex yet vital part of branding and marketing, how customers perceive your business, make your break your brand image in the marketplace`. How do you do that? There are three basic practices. Depending on your brand uniqueness and other factors, you might consider any of the three.
Many small companies that don’t have significant reputation problems consider a DIY approach to managing their brand reputation.
They hire an in-house team that keeps eyes on what customers are posting as reviews about business on review websites, including Yelp. It is vital to monitor these reviews continuously. Additionally, it is essential to frequently revert to customers’ reviews and thank them for the positive feedback. It helps businesses in engaging and enhancing your reputation. Likewise, how you respond to negative reviews also shows your professionalism and have an impact on your brand reputation. In the end, genuine regard for customer satisfaction is the first step towards success for any business.
In a DIY approach for online reputation, businesses must focus on details like your company’s complete and accurate information, including hours of operation and contact information. Many concerns can often be handled in-house.
DIY is not always delivered successful results as a lack of knowledge, expertise, or tools fail when it comes to promoting and safeguarding your company’s reputation. That’s when ORM experts come in. From content strategy to a planning marketing campaign, choosing professionals is the right answer. In what situation should you connect with experts?
From start-ups to mid-scale to large-scale businesses, in every industry, professionals can help in establishing your presence online. Suppose you are focusing on improving your Google search results, with the combination of SEO and ORM strategies, you can fetch your potential customers with ease.
Also, many times companies find themselves with reputation issues, whether it’s a list of negative reviews (genuine or not), non-performing keywords in Google search rankings, or drop-in website traffic. That’s when choosing ORM experts can help suppress negative reviews, ensure your good website health, keyword searches in SERP, and help drive traffic to your site.
And then you have the extreme cases. Sometimes, competitors will post false negative reviews about your company. Or there is a trademark/copyright dispute that’s hurting your website traffic.
The combination of both SEO and ORM helps in managing website traffic, top ranking in Google searches, repairing or monitoring online reputation, and backlinks removal. Professionals contacting the website and requesting a false review be removed.
Defamation is a serious and complex issue to resolve. In case you are struggling with legal matters relating to your online reputation, it is better to choose to lawyer up.
Whatever option you choose, make sure it helps in achieving desire goals, and that is building and enhancing a company’s online reputation. Further, when it comes to collaborating with Online reputation management experts, ensure they have a good experience in your domain and deliver what they commit.
Vanshul Banta May 4th, 2020
Tags: online reputation, online reputation experts, ORM, SEO