Today buying products from e-commerce online shopping stores or services from recognized companies is not a big deal for the consumer. Digital media is a powerful tool to find out reliable companies and their consumer reviews. It helps in accessing a company’s online reputation.
But what does that mean for business owners? It means that online reputation plays a crucial role in the marketplace. A good reputation leads new customers to your door and would be a competitive advantage for your business. But if you lack in terms of online reputation – then it could be a disaster for your business.
Like every lock has a key; fortunately, it’s also possible to build or repair a reputation.
Reputation management incorporates many factors except monitoring customer reviews. These include Google search results. For instance, if the company doesn’t appear in the top search ranking, it would be hard for customers to find your business in the first place. The accuracy of results also matters: Absence of keyword in your company’s description could mean that customers have trouble finding your business in search results.
The company’s social media presence also a vital factor for a brand’s reputation, how you represent your brand, what you say about your brand on social media channels, and your website matters. And yes, your customer reviews also matter. Consumer reviews are essential; in the end, what customer say or think about your brand reflect real interactions with your business.
Managing online reputation is a complex yet vital part of branding and marketing, how customers perceive your business, make your break your brand image in the marketplace`. How do you do that? There are three basic practices. Depending on your brand uniqueness and other factors, you might consider any of the three.
Many small companies that don’t have significant reputation problems consider a DIY approach to managing their brand reputation.
They hire an in-house team that keeps eyes on what customers are posting as reviews about business on review websites, including Yelp. It is vital to monitor these reviews continuously. Additionally, it is essential to frequently revert to customers’ reviews and thank them for the positive feedback. It helps businesses in engaging and enhancing your reputation. Likewise, how you respond to negative reviews also shows your professionalism and have an impact on your brand reputation. In the end, genuine regard for customer satisfaction is the first step towards success for any business.
In a DIY approach for online reputation, businesses must focus on details like your company’s complete and accurate information, including hours of operation and contact information. Many concerns can often be handled in-house.
DIY is not always delivered successful results as a lack of knowledge, expertise, or tools fail when it comes to promoting and safeguarding your company’s reputation. That’s when ORM experts come in. From content strategy to a planning marketing campaign, choosing professionals is the right answer. In what situation should you connect with experts?
From start-ups to mid-scale to large-scale businesses, in every industry, professionals can help in establishing your presence online. Suppose you are focusing on improving your Google search results, with the combination of SEO and ORM strategies, you can fetch your potential customers with ease.
Also, many times companies find themselves with reputation issues, whether it’s a list of negative reviews (genuine or not), non-performing keywords in Google search rankings, or drop-in website traffic. That’s when choosing ORM experts can help suppress negative reviews, ensure your good website health, keyword searches in SERP, and help drive traffic to your site.
And then you have the extreme cases. Sometimes, competitors will post false negative reviews about your company. Or there is a trademark/copyright dispute that’s hurting your website traffic.
The combination of both SEO and ORM helps in managing website traffic, top ranking in Google searches, repairing or monitoring online reputation, and backlinks removal. Professionals contacting the website and requesting a false review be removed.
Defamation is a serious and complex issue to resolve. In case you are struggling with legal matters relating to your online reputation, it is better to choose to lawyer up.
Whatever option you choose, make sure it helps in achieving desire goals, and that is building and enhancing a company’s online reputation. Further, when it comes to collaborating with Online reputation management experts, ensure they have a good experience in your domain and deliver what they commit.
Vanshul Banta May 4th, 2020
Tags: online reputation, online reputation experts, ORM, SEO
Google recently announced that the new Google search console is out of beta and it is quite an experience. It comes with a lot of developments and Google’s algorithm update for better user experience. Not only are features migrated from the old Google search control to the new one, there are also new features that are introduced. Keeping pace with these fast-paced improvements can be difficult. With many updates rolling out every time, SEO experts, and webmasters must be informed to be abreast of these changes.
Read on to know the recent Google search console update to start taking advantage of it. If Google keeps revamping, your website needs to!
Google recently released the Beta version of this tool which you and your team can get the most of. SEO experts can attest to it that checking the speed of websites can be daunting. There was always the need to rely on third-party tools to determine the speed of the website. With the new speed report, this will be a thing of the past. This tool classifies URLs according to “Fast,” Moderate,” and “Slow.” This is to provide information based on a chrome user experience report to show the live user experience of the website. It also identifies the reasons for slow down and it can be used to monitor the performance of the website over time.
This is a recent addition to Google update that shows you the crawling and index status of the site pages. Not only that, but it also provides useful information about mobile usability and coverage of your content. Moreover, the URL inspections allow you to check the live performance of the site, give red flags on the pages with errors, index issues and how to get them fixed. It is a great tool to ensure your site is mobile friendly and to optimize it for a better user experience.
This is the new revision of crawl Errors report and index status. It allows you to figure out the website pages that contain errors. Errors hinder the pages from being indexed and can affect the site SERP (search engine result pages). The crawling and indexing issues pointed out can be optimized to improve efficiency.
This replaced the search analytics and it is one of the features introduced into the new version of Google Search Console. Not only does it comes with appealing new UI, it also displays search data for the past 16 months. In contrast to the old one which displays only 3 months. Besides, the data also contain click, impression, CTR, and average ranking metrics.
If you aim to make your pages appear on mobile devices in a jiffy, this is one tool you cannot do without. A robust content delivered to your audience without hassle leads to a happier, engaging audience. Thus, when Google found your page useful, they tend to increase your rankings and traffic. Moreover, The AMP report status provides information on errors preventing your pages to appear in the search engine or index. When the pages are optimized, you can request to google for reindexing.
This new feature allows users to assess issues related to the website quickly in manual action history. It displays the important information and let you know issues to be resolved at the earliest. In case of any issues that are fixed, you can ask for a preview from Google. This is a great feature that helps tackle issues and improves website performance.
Google search console is a great tool for anyone who has an online presence and it comes for free. The fact that google strives to keep it updated and improved is a bonus. It becomes your priority to get the most it for a better, improved, and efficient SEO. Still finding it difficult to get your hands on how to use google search console? A google search console training will give you in-depth knowledge on how to use this amazing tool to improve website performance, ranking, traffic and much more.
Vanshul Banta November 27th, 2019
Tags: google algorithm, google search console, ORM, SEO, webmaster
Life is all about learning and improving. Indeed. Whether it is a corporate life or personal life, an individual or business must keep evolving. A good reputation not only helps in increasing sales but also improve customer relations.
What if your business reputation is not as per your expectations or defamed by your competitors? Is it possible to repair or build your reputation? Yes, this is where ORM can help.
Let’s explore in detail how ORM can help businesses improve customer relations.
Sometimes what we see or read is not the complete truth. Therefore, it is important to give and get correct information about the business and industry. How to make this possible? Especially when competitors are either giving us a tough competition or ruining our reputation by posting negative reviews for our business or services. In such a situation, businesses can take the help of ORM experts. They not only help you in repairing the reputation but also help you in leading the industry by displaying the true picture in front of the audience. Eventually, it will increase conversions as well.
How you can build a true picture?
Whether you are running a startup or an established business, building or maintaining a reputation is challenging for everyone. Especially In the initial days of a business. Most people think ORM can only help in repairing their reputation. In reality, it helps in maintaining a reputation as well. How Online Reputation Management techniques work, and what are things to consider while implementing ORM techniques, are two keys you need to understand. To know how it all works and how much time and expenses you need to spend, connecting with an expert is a good idea. Remember, potential customers, like to engage with good reputation businesses.
How you can build an online good reputation?
Everyone knows the role of SEO in the digital marketing world. It helps in improving online web presence by improving the ranking of business on search engines. Hold on! Do you know what else you need to make your SEO marketing tactics work? ORM is the answer. SEO can only help in improving ranking and visibility, but ORM helps in maintaining the ranking by increasing positive reviews and suppressing negative reviews, and much more. In short, SEO and ORM go hand in hand, where SEO doesn’t help, ORM comes into the picture.
How to make both ORM and SEO work for your business?
Building customer relations is easy but maintaining it in the long term is not a cakewalk. Therefore, ensure you choose ORM techniques carefully and at the right time. Instead of a DIY approach, it is always better to approach experts for help. They know when and how technology, tools, and innovation can help you and your business. If you want to know more about ORM, feel free to ask, we are here to help.
Vanshul Banta August 30th, 2019
Tags: Customer Relation, online reputation, ORM, SEO