Today buying products from e-commerce online shopping stores or services from recognized companies is not a big deal for the consumer. Digital media is a powerful tool to find out reliable companies and their consumer reviews. It helps in accessing a company’s online reputation.
But what does that mean for business owners? It means that online reputation plays a crucial role in the marketplace. A good reputation leads new customers to your door and would be a competitive advantage for your business. But if you lack in terms of online reputation – then it could be a disaster for your business.
Like every lock has a key; fortunately, it’s also possible to build or repair a reputation.
Reputation management incorporates many factors except monitoring customer reviews. These include Google search results. For instance, if the company doesn’t appear in the top search ranking, it would be hard for customers to find your business in the first place. The accuracy of results also matters: Absence of keyword in your company’s description could mean that customers have trouble finding your business in search results.
The company’s social media presence also a vital factor for a brand’s reputation, how you represent your brand, what you say about your brand on social media channels, and your website matters. And yes, your customer reviews also matter. Consumer reviews are essential; in the end, what customer say or think about your brand reflect real interactions with your business.
Managing online reputation is a complex yet vital part of branding and marketing, how customers perceive your business, make your break your brand image in the marketplace`. How do you do that? There are three basic practices. Depending on your brand uniqueness and other factors, you might consider any of the three.
Many small companies that don’t have significant reputation problems consider a DIY approach to managing their brand reputation.
They hire an in-house team that keeps eyes on what customers are posting as reviews about business on review websites, including Yelp. It is vital to monitor these reviews continuously. Additionally, it is essential to frequently revert to customers’ reviews and thank them for the positive feedback. It helps businesses in engaging and enhancing your reputation. Likewise, how you respond to negative reviews also shows your professionalism and have an impact on your brand reputation. In the end, genuine regard for customer satisfaction is the first step towards success for any business.
In a DIY approach for online reputation, businesses must focus on details like your company’s complete and accurate information, including hours of operation and contact information. Many concerns can often be handled in-house.
DIY is not always delivered successful results as a lack of knowledge, expertise, or tools fail when it comes to promoting and safeguarding your company’s reputation. That’s when ORM experts come in. From content strategy to a planning marketing campaign, choosing professionals is the right answer. In what situation should you connect with experts?
From start-ups to mid-scale to large-scale businesses, in every industry, professionals can help in establishing your presence online. Suppose you are focusing on improving your Google search results, with the combination of SEO and ORM strategies, you can fetch your potential customers with ease.
Also, many times companies find themselves with reputation issues, whether it’s a list of negative reviews (genuine or not), non-performing keywords in Google search rankings, or drop-in website traffic. That’s when choosing ORM experts can help suppress negative reviews, ensure your good website health, keyword searches in SERP, and help drive traffic to your site.
And then you have the extreme cases. Sometimes, competitors will post false negative reviews about your company. Or there is a trademark/copyright dispute that’s hurting your website traffic.
The combination of both SEO and ORM helps in managing website traffic, top ranking in Google searches, repairing or monitoring online reputation, and backlinks removal. Professionals contacting the website and requesting a false review be removed.
Defamation is a serious and complex issue to resolve. In case you are struggling with legal matters relating to your online reputation, it is better to choose to lawyer up.
Whatever option you choose, make sure it helps in achieving desire goals, and that is building and enhancing a company’s online reputation. Further, when it comes to collaborating with Online reputation management experts, ensure they have a good experience in your domain and deliver what they commit.
Vanshul Banta May 4th, 2020
Tags: online reputation, online reputation experts, ORM, SEO
Coronavirus is making a headline every day; many businesses are trying to bring new marketing strategies to sustain in the marketplace. Although during a lockdown, it is hard to improve sales revenue and conversions, still many businesses working towards it.
Today Online Reputation Management is an integral part of marketing strategies, especially in the digital world, where a piece of single news can make or break your online reputation. Some businesses are cutting down ORM services to save money, as they might think it is an additional expense.
They may not know that cutting out ORM will entirely affect your ORM strategy.
If you neglect the importance of online reputation management services during the Coronavirus pandemic, you would have to start everything from the beginning once everything gets back to normal. Further, you may incur a loss of much more significant amounts than you would save by pausing the services.
Since millions of people are in self-isolation due to lockdown to avoid the impact of Coronavirus, content is becoming omnipotent. At present, people are investing more time in reading and scrolling the internet than they used to. Therefore, the demand for digital content is increasing every day. That’s why you must invest your time in content creation and branding.
Besides, this is an accurate time to suppress the negative link and get high rankings for positive links. Your potential customers are spending more time in surfing the web during the lockdown period. For better content marketing, you can turn blog posts into eBooks, webinars, and news articles.
Whatever industry your company is in, your competitors are always aggressive. Due to the current situation, many of them will take the opportunity to climb higher by writing about you and your brand to defame you.
By the time everything goes back to normal, and you resume your ORM efforts; they’ll reach new heights of success than you. But that doesn’t mean you need to get panicked. Instead, focus on your goals and transform this situation into an opportunity. This way, you can lead your competitors and the industry.
Your potential customers are keeping their eyes on the market, though the economic crises may have hindered their buying abilities. The majority of them are still looking for your assistance.
If you stop working towards your brand reputation and product quality, your competitors may not only lead you, but also you will lose your potential customers. 70% of your business success entirely depends on 30% of existing potential clients. Such a loss can damage your brand reputation and business growth.
With regular ORM practices, you are giving customers a chance to engage with you and avail of your services. By lacking behind in the competitive environment, you are losing the opportunity to improve your brand reputation in front of your existing and new customers.
ORM is a continuous process. It starts showing results after a few days. If you take a break in between the process, it will stop showing improvement and results.
It is not recommended to create a gap between the practice; otherwise, you may lose everything you’ve achieved so far. All the money and efforts you have invested in the ORM strategy in the past months or years will be gone in vain. When everything goes back to normal, you may need to start your ORM practices again from scratch. During the downtime, you may lose your connection with your ORM services provider and customers. Starting everything from scratch could be hard during the recovery period since many companies will be focusing on new and update ORM strategies.
Challenges may come and go, but work and life should not get a stop. If you pause your marketing efforts means you are taking a chance on giving up on your business entirely. It may be a tough time for every company to recover from Coronavirus, but to hold on and waiting for the right to make the planet weakens.
Vanshul Banta April 2nd, 2020
Tags: Business Growth, coronavirus, online reputation, ORM
Whether you love it or hate it, social media platform plays a key role in the marketing world. When it comes to business or brand reputation, social media channels and search engine can make it or break it. It all depends on how your customers feel about your product or service. One bad review can ruin your business image online as well as offline. Maybe this is the reason why most entrepreneurs nowadays choosing online reputation management service. After all who doesn’t want to build an excellent online web presence? Especially when it affects your goodwill, your sales and your reputation.
Do you really think online reputation management really work? According to experts it only works if you follow and implement the steps carefully and smartly.
Let’s discuss step by step guide for online reputation management.
Needless to say, every business owner wants to see his business ranking in position #1 on the first page of Google. What if your website is not ranking in position #1 on Google first page? The reason could be any of the following:
• Your website is not indexed
• You don’t have any backlink to your website
• You have a Google penalty
If you feel your website may not be ranking due to any of these reasons, fix it!
When it comes to the ranking of your other social media pages including Facebook, Twitter, Behance, youtube channel, etc.; you can implement the following tips:
• You must have appropriate profiles and you should be active on them.
• You can link to them from your site (and you can do it by using a sitewide footer link)
• You can link to them from any third‐party site on which you’ve registered (such as forums, other reference sites, etc.)
This way you can tell Google that these are your “official” pages which ultimately increase the chance of them ranking in the search engine result pages.
But it will only work if you keep them active, which can be quite a difficult task in itself.
People may have mentioned your brand, product or even services in their articles, reviews, guides, etc., which is a good thing of course. Hold on! It is not always a good thing, especially if it is mentioned in negative feedback. It can ruin your brand image if the site fetches thousands of visitors. In such a situation it is necessary to reach out to the person who wrote it and request to fix the outdated or inaccurate information. Otherwise, you can lose your potential customers.
Push negative reviews down and pull positive ones up
You need to consider this point only if
a) There is at least one negative review using the tactic mentioned above, and
b) You’ve tried your best to convince the publisher to accept a mutual agreement to remove the negative review or article with the motive to resolve the issue.
Remember, you should only do this if you find the review unfair or inaccurate. Never try to bury review if it is objective.
Now the question is how to push a negative review.
You can start by adding a link to the positive review from your website. For example, you can try to mention it on your testimonials page, after that you can add the testimonials to your homepage.
However, in case you think it is not enough to push it up a few pages, you can add a link to it from guest posts as well.
You can follow the following process for this:
• Search and select a few sites in your niche where you can publish guest posts
• Write quality content for them. Remember, the content should be related to the keywords you need to rank the positive review for.
• Link to the positive review that you desire to rank with the help of your guest post
If you follow this process for the next few times you will find that review would surely push the negative review out of the search engine research page to some extent.
People are searching for various things related to your brand on the web, not only reviews. If you’re not in the search engine research page while they searching for these things, ultimately they will pick the required information from a third‐party. This may not be desirable. Therefore, it is better to search for the keyword which is in trend related to your product and create content accordingly.
Suppose someone else has posted a content regarding your product which is not accurate and correct, this is where you can follow the two options:
1. As we discussed above in point #2, connect with the author and request him to update the post with accurate information.
2. create content by yourself around this term, and try to outrank him.
After considering everything, you will find the first option easier. So it’s better if you try the first option before moving onto the second option.
So finally you have solved the negative reviews and mentions. Great!
But you know what? It is a continuous process as people are continuously talking about you or your company.
This means there is a possibility that a NEW negative review may arise in future on the web.
Therefore, it is important to actively monitor the reviews and mentions a post for your brand. That’s why it is advisable for every entrepreneur to actively monitor brand. And for that purpose, you can use Google alert.
So, if you want to make use of online reputation management, execute this step by step guide and make a difference.
Vanshul Banta March 30th, 2020
Tags: brand, business, google, online reputation
Whether you search for an online shopping site to buy a product, or online reputation experts, today, everything is available in a single click. In the online world, people not only search for products and services but also search more about the company and other details. These include company existence, reputation, customer feedback, and many more.
Do you ever think about what people search for your brand on Google? What do people say about your business online? How customer feedback affects your online reputation?
Let’s find out more about what happens when people google your business and its services.
Today every customer searches on google before making any purchase or choosing services. Whether you do email marketing or cold calling, chances are the person will search more about you and your business on google. And why not? Especially when it is easy to find as much information as possible online in a single click with ease.
In this way, an online presence helps businesses in establishing a credible brand image. Eventually, it increases awareness about the product or services and fetches more leads and customers.
Building a web presence is not a one-day job. It takes time, patience, planning, and strategy. Let’s see how one can build a strong business online web presence to win customers’ hearts and attention in less time with less effort.
Also, it is necessary to keep eyes on the competitor’s updates and initiatives while making goals to sustain in the competition.
The company website conveys the story of the brand to the online world. Therefore, it is necessary to create a website that not only showcases your services but also provides additional details. Once the website designing and development is done, the next thing is to ensure that your website should rank on google search engine. To make this possible, businesses need to follow SEO guidelines. Although it is not easier for a non-technical person, it is possible if you follow the correct guidelines at the right time. Also, it is advisable to take the digital marketing experts to help if you don’t have much knowledge about SEO rules and tactics. These experts know what, when, and how to do to improve the visibility of the website on search engines.
Social media doesn’t need any introduction. It helps in building connections, fetching leads, and increasing conversions. But it is only helpful if you know how to make it work for your business. Most businesses prefer focusing on one or two social media channels instead of concentrating on every social media channel. Today, Facebook, Instagram, Twitter, Pinterest, etc., are the most popular social media platforms that engage major populations across the world. Businesses need to choose the social media channel according to their target audience.
Make sure that you consider demographics, age, and many other essential criteria before engaging with the target audience. Remember, social media channels are not only for promoting and selling a product or services but also to make your audience about your business, industry, etc. And do not forget to ask for feedback and reviews from your audience from time to time. Those businesses do well who continuously engage with their audience
Networking is one of the main key factors to sustain in the corporate world. Businesses having professional relationships and bonds in the industry helps in learning and growing. Also, your professional connections introduce you to other leaders in the industry that brings more opportunities.
Many leading companies organise collaborative events where they speak about their innovation, advanced technology, and brand awareness.
In the digital era, your online presence means a lot. What people are writing about you and reading about you is what makes or breaks your reputation in the market. So when it comes to protecting and building your online brand reputation, who can help? The answer is, Online Reputation management experts.
The ORM team suppresses the negative links and reviews from the google search engine and helps in building new backlinks online.
Building a reputation is easier, but building a great reputation needs expert advice, transparency in services, good relations with customers, competitors, and investors. What else do you need to build a strong brand reputation? Share your thoughts with us!
Vanshul Banta March 4th, 2020
Tags: brand reputation, google, Google Your Brand Name, online business, online reputation, Online reputation management
Reputation is like a mirror that shows how people project you in the real world. When it comes to online reputation and an effective strategy, it is necessary to explore new opportunities and brand insight to increase its value in the market. How to choose a reputation management strategy, and how to make it work, are a few questions you need to ask yourself before implementing online management tactics.
So, let’s explore why you must choose an online reputation management strategy.
Complete knowledge about the market, competitors, and consumer preference are the key factors to increase sales conversions. If you do not know what product or service people are searching online, you may lose the game before it starts. So, if you want to lead the industry, ensure that you have complete knowledge about the market, consumer taste & preference, etc. Also, you must have a campaign plan or strategy that can convert the audience into potential customers in no time. Before you implement the strategy, ask yourself if this strategy would help you to create a win-win game?
Winning the trust and heart of customers is very important to succeed in a competitive environment. If you have happy customers, you can easily increase sales conversions. They will write good reviews and rating for you and your business. Also, they will share the word about their experience with people around the world. To make the audience positive towards your brand, it is necessary to win their confidence and trust. If you successfully recover from this negative publicity and win the trust of your potential audience, you can easily improve your reputation and credibility in the market.
From investors to corporations to potential audience everybody is going to research your brand online before they decide to collaborate with you or investing in your business. First-time consumer or investor wants to know your company reputation, USPs, and many other criteria’s before choosing your business over anyone else. It is your responsibility to show your best side to the world in an easy and better way. Nobody wants to associate with a business having a negative reputation. Therefore, make sure you convey complete and positive information to your potential investors and customers about your business. Eventually, they will make decisions on the information that is available to them, whether it is positive or negative.
Most businesses lose customers because of a bad reputation, and it happens due to speculation, and rumors. Today most businesses associated with scandals and if not, then also they need to pay for the rumors floating around the web. Online reputation management can help! In the hi-tech world, technology can make or break your reputation, it all depends on how you use it. If people take advantage of social media to ruin your business reputation, you can use the same social media platform to repair or build your reputation.
To make it possible, you can take the help of online reputation management services provider. They know how to use online media to improve your brand reputation in less time and without any further damage. So, if you think your brand reputation is in danger, it is advisable to approach the ORM experts as soon as possible.
Having professional staff is the key to a successful team. The top management in every industry is always searched by people across the world. Businesses before collaborating with someone research about them, their workforce, and all the facts concerning their business. Therefore, it is advisable for businesses to keep eyes on what their competitors, clients, and existing customers are talking about them online. After all, it makes a big difference when it comes to collaborating with someone with a good reputation.
Online reputation management is not just a word, it is an image that people project in their minds about business and business management. Therefore, businesses need to take it seriously and protect reputation online, if they want to sustain in the industry.
What do you think? Share your thoughts with us. We are eagerly waiting to hear from you.
The easier and cost-effective way to protect online reputation is by choosing online reputation management experts. To know more about online reputation management strategies and how it works, feel free to connect with us. We are here to help!
Vanshul Banta February 10th, 2020
Life is all about learning and improving. Indeed. Whether it is a corporate life or personal life, an individual or business must keep evolving. A good reputation not only helps in increasing sales but also improve customer relations.
What if your business reputation is not as per your expectations or defamed by your competitors? Is it possible to repair or build your reputation? Yes, this is where ORM can help.
Let’s explore in detail how ORM can help businesses improve customer relations.
Sometimes what we see or read is not the complete truth. Therefore, it is important to give and get correct information about the business and industry. How to make this possible? Especially when competitors are either giving us a tough competition or ruining our reputation by posting negative reviews for our business or services. In such a situation, businesses can take the help of ORM experts. They not only help you in repairing the reputation but also help you in leading the industry by displaying the true picture in front of the audience. Eventually, it will increase conversions as well.
How you can build a true picture?
Whether you are running a startup or an established business, building or maintaining a reputation is challenging for everyone. Especially In the initial days of a business. Most people think ORM can only help in repairing their reputation. In reality, it helps in maintaining a reputation as well. How Online Reputation Management techniques work, and what are things to consider while implementing ORM techniques, are two keys you need to understand. To know how it all works and how much time and expenses you need to spend, connecting with an expert is a good idea. Remember, potential customers, like to engage with good reputation businesses.
How you can build an online good reputation?
Everyone knows the role of SEO in the digital marketing world. It helps in improving online web presence by improving the ranking of business on search engines. Hold on! Do you know what else you need to make your SEO marketing tactics work? ORM is the answer. SEO can only help in improving ranking and visibility, but ORM helps in maintaining the ranking by increasing positive reviews and suppressing negative reviews, and much more. In short, SEO and ORM go hand in hand, where SEO doesn’t help, ORM comes into the picture.
How to make both ORM and SEO work for your business?
Building customer relations is easy but maintaining it in the long term is not a cakewalk. Therefore, ensure you choose ORM techniques carefully and at the right time. Instead of a DIY approach, it is always better to approach experts for help. They know when and how technology, tools, and innovation can help you and your business. If you want to know more about ORM, feel free to ask, we are here to help.
Vanshul Banta August 30th, 2019
Tags: Customer Relation, online reputation, ORM, SEO
Do you know what can make or break your business? The answer is simple – your company’s online reputation. Whether you are new in the industry or having an established brand, you must have to protect online reputation to win the market and audience.
When it comes to building or protecting online brand reputation, it is always better to take experts’ advice.
In the era of the digital world, your online brand reputation depends on every information posted about you and your business on the internet. These social platforms like Facebook, Instagram, twitter, etc. influence your online presence to a great extent. In fact, that information that visible on the first two pages of search engine results have a major impact on your reputation. Whether a content about you is good or bad, regularly searching your name on Google keeps your content on the top of the page. And this is where online reputation experts play a key role to suppress negative data from the search engine results and protect online reputation. They design a strategy to create positive content related to your brand and push down negative content from the search engine.
Do you know how you can build or nurture your online brand reputation? If you think suppressing the negative link from the search engine is enough to protect online reputation, you might be wrong. To build a powerful brand you need to improve your overall online image. Before you start promoting your brand, you must know your long term goals. Take the time to understand how you want people to recognize your brand. Who is your target audience? What message do you want to convey? When you are clear about your goals, message, and target audience, you can easily develop content that highlights your credibility and success.
Most times we focus more on our sales and revenue and neglect online reputation. Especially when everything is going perfect and smooth. What if suddenly crises arise and your clients, customers, and social network connection start posting negative reviews about you? To deal with such a situation you need to be proactive in your approach. Use digital platform maximum to build your strong presence. If you have a good reputation online, no crises can easily break your online image. Otherwise, one negative information about you on the internet can ruin your reputation to a great extent. So instead of focusing on pushing down the link, better focus on establishing a positive, authentic, and robust reputation from the beginning.
Whether you are building, repairing or monitoring your online brand image, you must know the different methods and tools to achieve this goal. For example, public relation firms mainly focus on publicity. They basically help in achieving general media coverage for you or your business. When it comes to shaping reputation, the press is a powerful tool, but without optimization, the press release you receive from PR may not be visible in search results. Whereas, the objective of online reputation management (ORM) is to ensure the online content about your business matches your goals. The professional ORM service providers design a campaign and use a variety of other methods including PR service to attain publicity and consistent ranking on the first two pages of search engine. In the end, how you plan and implement your strategy to manage your online presence makes all the difference.
So these are the few best tips to build and protect online reputation of your brand. Hold on! Before you implement these tips, make sure you possess complete knowledge about ORM and its different methods and strategy. In case you are not confident to implement the Online Reputation Management strategy on your own, you should hire ORM professionals that can make your life easier and online reputation game stronger. To know more, you can leave your comment below.
Have a Successful life!
Vanshul Banta March 20th, 2019
Tags: branding, business, company reputation, online reputation, ORM, protect online reputation, strong reputation