Today buying products from e-commerce online shopping stores or services from recognized companies is not a big deal for the consumer. Digital media is a powerful tool to find out reliable companies and their consumer reviews. It helps in accessing a company’s online reputation.
But what does that mean for business owners? It means that online reputation plays a crucial role in the marketplace. A good reputation leads new customers to your door and would be a competitive advantage for your business. But if you lack in terms of online reputation – then it could be a disaster for your business.
Like every lock has a key; fortunately, it’s also possible to build or repair a reputation.
Reputation management incorporates many factors except monitoring customer reviews. These include Google search results. For instance, if the company doesn’t appear in the top search ranking, it would be hard for customers to find your business in the first place. The accuracy of results also matters: Absence of keyword in your company’s description could mean that customers have trouble finding your business in search results.
The company’s social media presence also a vital factor for a brand’s reputation, how you represent your brand, what you say about your brand on social media channels, and your website matters. And yes, your customer reviews also matter. Consumer reviews are essential; in the end, what customer say or think about your brand reflect real interactions with your business.
Managing online reputation is a complex yet vital part of branding and marketing, how customers perceive your business, make your break your brand image in the marketplace`. How do you do that? There are three basic practices. Depending on your brand uniqueness and other factors, you might consider any of the three.
Many small companies that don’t have significant reputation problems consider a DIY approach to managing their brand reputation.
They hire an in-house team that keeps eyes on what customers are posting as reviews about business on review websites, including Yelp. It is vital to monitor these reviews continuously. Additionally, it is essential to frequently revert to customers’ reviews and thank them for the positive feedback. It helps businesses in engaging and enhancing your reputation. Likewise, how you respond to negative reviews also shows your professionalism and have an impact on your brand reputation. In the end, genuine regard for customer satisfaction is the first step towards success for any business.
In a DIY approach for online reputation, businesses must focus on details like your company’s complete and accurate information, including hours of operation and contact information. Many concerns can often be handled in-house.
DIY is not always delivered successful results as a lack of knowledge, expertise, or tools fail when it comes to promoting and safeguarding your company’s reputation. That’s when ORM experts come in. From content strategy to a planning marketing campaign, choosing professionals is the right answer. In what situation should you connect with experts?
From start-ups to mid-scale to large-scale businesses, in every industry, professionals can help in establishing your presence online. Suppose you are focusing on improving your Google search results, with the combination of SEO and ORM strategies, you can fetch your potential customers with ease.
Also, many times companies find themselves with reputation issues, whether it’s a list of negative reviews (genuine or not), non-performing keywords in Google search rankings, or drop-in website traffic. That’s when choosing ORM experts can help suppress negative reviews, ensure your good website health, keyword searches in SERP, and help drive traffic to your site.
And then you have the extreme cases. Sometimes, competitors will post false negative reviews about your company. Or there is a trademark/copyright dispute that’s hurting your website traffic.
The combination of both SEO and ORM helps in managing website traffic, top ranking in Google searches, repairing or monitoring online reputation, and backlinks removal. Professionals contacting the website and requesting a false review be removed.
Defamation is a serious and complex issue to resolve. In case you are struggling with legal matters relating to your online reputation, it is better to choose to lawyer up.
Whatever option you choose, make sure it helps in achieving desire goals, and that is building and enhancing a company’s online reputation. Further, when it comes to collaborating with Online reputation management experts, ensure they have a good experience in your domain and deliver what they commit.
Vanshul Banta May 4th, 2020
Tags: online reputation, online reputation experts, ORM, SEO
Coronavirus is making a headline every day; many businesses are trying to bring new marketing strategies to sustain in the marketplace. Although during a lockdown, it is hard to improve sales revenue and conversions, still many businesses working towards it.
Today Online Reputation Management is an integral part of marketing strategies, especially in the digital world, where a piece of single news can make or break your online reputation. Some businesses are cutting down ORM services to save money, as they might think it is an additional expense.
They may not know that cutting out ORM will entirely affect your ORM strategy.
If you neglect the importance of online reputation management services during the Coronavirus pandemic, you would have to start everything from the beginning once everything gets back to normal. Further, you may incur a loss of much more significant amounts than you would save by pausing the services.
Since millions of people are in self-isolation due to lockdown to avoid the impact of Coronavirus, content is becoming omnipotent. At present, people are investing more time in reading and scrolling the internet than they used to. Therefore, the demand for digital content is increasing every day. That’s why you must invest your time in content creation and branding.
Besides, this is an accurate time to suppress the negative link and get high rankings for positive links. Your potential customers are spending more time in surfing the web during the lockdown period. For better content marketing, you can turn blog posts into eBooks, webinars, and news articles.
Whatever industry your company is in, your competitors are always aggressive. Due to the current situation, many of them will take the opportunity to climb higher by writing about you and your brand to defame you.
By the time everything goes back to normal, and you resume your ORM efforts; they’ll reach new heights of success than you. But that doesn’t mean you need to get panicked. Instead, focus on your goals and transform this situation into an opportunity. This way, you can lead your competitors and the industry.
Your potential customers are keeping their eyes on the market, though the economic crises may have hindered their buying abilities. The majority of them are still looking for your assistance.
If you stop working towards your brand reputation and product quality, your competitors may not only lead you, but also you will lose your potential customers. 70% of your business success entirely depends on 30% of existing potential clients. Such a loss can damage your brand reputation and business growth.
With regular ORM practices, you are giving customers a chance to engage with you and avail of your services. By lacking behind in the competitive environment, you are losing the opportunity to improve your brand reputation in front of your existing and new customers.
ORM is a continuous process. It starts showing results after a few days. If you take a break in between the process, it will stop showing improvement and results.
It is not recommended to create a gap between the practice; otherwise, you may lose everything you’ve achieved so far. All the money and efforts you have invested in the ORM strategy in the past months or years will be gone in vain. When everything goes back to normal, you may need to start your ORM practices again from scratch. During the downtime, you may lose your connection with your ORM services provider and customers. Starting everything from scratch could be hard during the recovery period since many companies will be focusing on new and update ORM strategies.
Challenges may come and go, but work and life should not get a stop. If you pause your marketing efforts means you are taking a chance on giving up on your business entirely. It may be a tough time for every company to recover from Coronavirus, but to hold on and waiting for the right to make the planet weakens.
Vanshul Banta April 2nd, 2020
Tags: Business Growth, coronavirus, online reputation, ORM
Google recently announced that the new Google search console is out of beta and it is quite an experience. It comes with a lot of developments and Google’s algorithm update for better user experience. Not only are features migrated from the old Google search control to the new one, there are also new features that are introduced. Keeping pace with these fast-paced improvements can be difficult. With many updates rolling out every time, SEO experts, and webmasters must be informed to be abreast of these changes.
Read on to know the recent Google search console update to start taking advantage of it. If Google keeps revamping, your website needs to!
Google recently released the Beta version of this tool which you and your team can get the most of. SEO experts can attest to it that checking the speed of websites can be daunting. There was always the need to rely on third-party tools to determine the speed of the website. With the new speed report, this will be a thing of the past. This tool classifies URLs according to “Fast,” Moderate,” and “Slow.” This is to provide information based on a chrome user experience report to show the live user experience of the website. It also identifies the reasons for slow down and it can be used to monitor the performance of the website over time.
This is a recent addition to Google update that shows you the crawling and index status of the site pages. Not only that, but it also provides useful information about mobile usability and coverage of your content. Moreover, the URL inspections allow you to check the live performance of the site, give red flags on the pages with errors, index issues and how to get them fixed. It is a great tool to ensure your site is mobile friendly and to optimize it for a better user experience.
This is the new revision of crawl Errors report and index status. It allows you to figure out the website pages that contain errors. Errors hinder the pages from being indexed and can affect the site SERP (search engine result pages). The crawling and indexing issues pointed out can be optimized to improve efficiency.
This replaced the search analytics and it is one of the features introduced into the new version of Google Search Console. Not only does it comes with appealing new UI, it also displays search data for the past 16 months. In contrast to the old one which displays only 3 months. Besides, the data also contain click, impression, CTR, and average ranking metrics.
If you aim to make your pages appear on mobile devices in a jiffy, this is one tool you cannot do without. A robust content delivered to your audience without hassle leads to a happier, engaging audience. Thus, when Google found your page useful, they tend to increase your rankings and traffic. Moreover, The AMP report status provides information on errors preventing your pages to appear in the search engine or index. When the pages are optimized, you can request to google for reindexing.
This new feature allows users to assess issues related to the website quickly in manual action history. It displays the important information and let you know issues to be resolved at the earliest. In case of any issues that are fixed, you can ask for a preview from Google. This is a great feature that helps tackle issues and improves website performance.
Google search console is a great tool for anyone who has an online presence and it comes for free. The fact that google strives to keep it updated and improved is a bonus. It becomes your priority to get the most it for a better, improved, and efficient SEO. Still finding it difficult to get your hands on how to use google search console? A google search console training will give you in-depth knowledge on how to use this amazing tool to improve website performance, ranking, traffic and much more.
Vanshul Banta November 27th, 2019
Tags: google algorithm, google search console, ORM, SEO, webmaster
Life is all about learning and improving. Indeed. Whether it is a corporate life or personal life, an individual or business must keep evolving. A good reputation not only helps in increasing sales but also improve customer relations.
What if your business reputation is not as per your expectations or defamed by your competitors? Is it possible to repair or build your reputation? Yes, this is where ORM can help.
Let’s explore in detail how ORM can help businesses improve customer relations.
Sometimes what we see or read is not the complete truth. Therefore, it is important to give and get correct information about the business and industry. How to make this possible? Especially when competitors are either giving us a tough competition or ruining our reputation by posting negative reviews for our business or services. In such a situation, businesses can take the help of ORM experts. They not only help you in repairing the reputation but also help you in leading the industry by displaying the true picture in front of the audience. Eventually, it will increase conversions as well.
How you can build a true picture?
Whether you are running a startup or an established business, building or maintaining a reputation is challenging for everyone. Especially In the initial days of a business. Most people think ORM can only help in repairing their reputation. In reality, it helps in maintaining a reputation as well. How Online Reputation Management techniques work, and what are things to consider while implementing ORM techniques, are two keys you need to understand. To know how it all works and how much time and expenses you need to spend, connecting with an expert is a good idea. Remember, potential customers, like to engage with good reputation businesses.
How you can build an online good reputation?
Everyone knows the role of SEO in the digital marketing world. It helps in improving online web presence by improving the ranking of business on search engines. Hold on! Do you know what else you need to make your SEO marketing tactics work? ORM is the answer. SEO can only help in improving ranking and visibility, but ORM helps in maintaining the ranking by increasing positive reviews and suppressing negative reviews, and much more. In short, SEO and ORM go hand in hand, where SEO doesn’t help, ORM comes into the picture.
How to make both ORM and SEO work for your business?
Building customer relations is easy but maintaining it in the long term is not a cakewalk. Therefore, ensure you choose ORM techniques carefully and at the right time. Instead of a DIY approach, it is always better to approach experts for help. They know when and how technology, tools, and innovation can help you and your business. If you want to know more about ORM, feel free to ask, we are here to help.
Vanshul Banta August 30th, 2019
Tags: Customer Relation, online reputation, ORM, SEO
Someone rightly said one should never care what people think about him. But in the corporate world, what people think about you, read about you, or write about you matters. Today, almost every business uses a digital platform to engage with potential customers. What about you? Do you also have an online presence? If yes, then its Great! Online web presence not only allows you to engage with the audience but also allow you to know what people think about you and your product/service.
If you take your online reviews lightly, unfortunately, it may ruin our online reputation. Most people have no idea how important they are to boost search engine rankings.
Do you want to know how it can affect your search engine rankings, and how you can use it for reputation management? Let’s find out.
Needless to say, when people like your product/service, they come back again and again on your website and leave positive reviews every single time. It eventually increases your conversion rates. And when conversion rate gets hit, it improves your search engine rankings as well. However, negative reviews may affect your search engine rankings by decreasing your conversion rates. Therefore, your focus should be on increasing online positive reviews.
Whether the reviews are positive or negative, a total number of reviews affect ranking to a great extent. According to experts, when it comes to a relationship between reviews and ranking, it is the game of numbers. No doubt, it is useful to have reviews in a good quantity, as it gives a great impression on the audience and improves ranking. But that doesn’t mean it is okay to have the maximum reviews negative as it may give a bad impression to your customers. So, what to do if your maximum reviews are negative? In such a situation, you need reputation management.
Through online reputation management, you can suppress or delete negative reviews and increase positive reviews with ease. It not only helps in improving goodwill in the market and conversion rates but also make a customer believe that your business engages with customers regularly.
Apart, from your website, you can use other social media platforms as well to engage with the audience and fetch reviews. For instance, you can make an account on various sites like Yelp, Google My Business, and many more. These sites allow users to leave their feedback, reviews and comment about you and your business. Engaging with customers and responding to their reviews on such platforms helps a lot in improving search engine rankings. Now you have to choose which site is suitable for your business according to your product/service and audience.
Guest post sites with high ranking prove one of the best sources to fetch audience attention. The quality content you post on such sites along with backlinks not only bring the audience to your website but also force the audience to write reviews and feedback. When you get reviews on high ranking guest post sites, it eventually increases your website ranking and conversions as well. At the end, which guest post site you choose, the quality of your content, and SEO marketing tactics you use indeed make or break your search engine rankings.
Nothing is impossible in this world, especially in the era of technology. When you have negative reviews, it affects your business reputation online and offline. To run a business, we need customers, and to run a business successfully, we need customer’s positive reviews and feedback. But what to do when someone tries to defame your reputation by posting negative reviews? In such a situation, you must go for online reputation management without any second thought. ORM professionals know the various tactics to delete negative reviews and increase positive reviews without much effort. All you need to find out the best ORM service provider expert and dial his number.
Nothing is impossible in the digital marketing world, what matter is how you take up the challenges, evolve with new methods and technology, and last but not least, the professions you choose for guidance, help, and services. So, what are waiting for? Share these tips with your team and start working on it. In case you need any guidance or help, feel free, to get in touch with us.
Vanshul Banta August 21st, 2019
Tags: Online reputation management, ORM, search engine ranking, search engine rankings
Do you know what can make or break your business? The answer is simple – your company’s online reputation. Whether you are new in the industry or having an established brand, you must have to protect online reputation to win the market and audience.
When it comes to building or protecting online brand reputation, it is always better to take experts’ advice.
In the era of the digital world, your online brand reputation depends on every information posted about you and your business on the internet. These social platforms like Facebook, Instagram, twitter, etc. influence your online presence to a great extent. In fact, that information that visible on the first two pages of search engine results have a major impact on your reputation. Whether a content about you is good or bad, regularly searching your name on Google keeps your content on the top of the page. And this is where online reputation experts play a key role to suppress negative data from the search engine results and protect online reputation. They design a strategy to create positive content related to your brand and push down negative content from the search engine.
Do you know how you can build or nurture your online brand reputation? If you think suppressing the negative link from the search engine is enough to protect online reputation, you might be wrong. To build a powerful brand you need to improve your overall online image. Before you start promoting your brand, you must know your long term goals. Take the time to understand how you want people to recognize your brand. Who is your target audience? What message do you want to convey? When you are clear about your goals, message, and target audience, you can easily develop content that highlights your credibility and success.
Most times we focus more on our sales and revenue and neglect online reputation. Especially when everything is going perfect and smooth. What if suddenly crises arise and your clients, customers, and social network connection start posting negative reviews about you? To deal with such a situation you need to be proactive in your approach. Use digital platform maximum to build your strong presence. If you have a good reputation online, no crises can easily break your online image. Otherwise, one negative information about you on the internet can ruin your reputation to a great extent. So instead of focusing on pushing down the link, better focus on establishing a positive, authentic, and robust reputation from the beginning.
Whether you are building, repairing or monitoring your online brand image, you must know the different methods and tools to achieve this goal. For example, public relation firms mainly focus on publicity. They basically help in achieving general media coverage for you or your business. When it comes to shaping reputation, the press is a powerful tool, but without optimization, the press release you receive from PR may not be visible in search results. Whereas, the objective of online reputation management (ORM) is to ensure the online content about your business matches your goals. The professional ORM service providers design a campaign and use a variety of other methods including PR service to attain publicity and consistent ranking on the first two pages of search engine. In the end, how you plan and implement your strategy to manage your online presence makes all the difference.
So these are the few best tips to build and protect online reputation of your brand. Hold on! Before you implement these tips, make sure you possess complete knowledge about ORM and its different methods and strategy. In case you are not confident to implement the Online Reputation Management strategy on your own, you should hire ORM professionals that can make your life easier and online reputation game stronger. To know more, you can leave your comment below.
Have a Successful life!
Vanshul Banta March 20th, 2019
Tags: branding, business, company reputation, online reputation, ORM, protect online reputation, strong reputation
Online Reputation Management is the game changer in the high tech environment, but most people are still not clear about the concept of Online Reputation Management (ORM). According to some businesses, it’s all about monitoring a company’s social media accounts, whereas other believes it involves public relations. And some have never even heard of it and have no idea what it can do for a business. Therefore, Vanshul Banta – a leader and an entrepreneur took the initiative to make businesses understand the importance of online reputation management in 2018.
If you look back, the way companies used to interact on the Internet was very different than it is now. In those days, the communication chain was very flat, as they didn’t engage with their customers. Also, that time it wasn’t possible for customers to express their reviews in a way that could impact the company.
However, there’s been an enormous shift. Companies today are no longer static, and they’re connecting with their customers on entirely new levels. Today, customers have a platform that enables them to express their opinions and allows other people to see and respond to their comments. Furthermore, they are using a platform to blog or tweet about a business’s products and services, and also leaving feedback—good and bad—on a company’s Facebook or business page.
In the era of internet, this engagement can have a significant impact on the marketing efforts of businesses and can also affect the company’s reputation. If you think you can ignore customers’ feedback, posts, praise, or criticisms, hoping that any negative review will just go away, you’re mistaken. And this is where Online Reputation Management plays a vital role.
Now, if we talk about the importance of online reputation management, According to ORM expert Vanshul Banta, the online platform allows people to voice their opinions in a way they’ve never had. It includes posting good and bad reviews. No matter how excellent your business is, it is impossible to please everyone for posting good reviews or feedback. In case you get negative reviews, you need to address them in a professional and courteous manner, and it becomes difficult if the products or company are being attacked.
Today, most people trust online reviews as much as recommendations from friends, therefore it becomes extremely important to quickly manage any bad reviews or comments. Mainly, there two broad categories of negative content that an online reputation management company can resolve:
Dealing and fielding with negative commentary on social media networks comes in the first category. These complaints or comments are relatively easy to address, and they typically don’t create a huge company unless it already has problems and you haven’t addressed them.
A wise man once said – the other side always looks greener, but what if there are reputation bombs on the other side? Well, you have no idea, how much they can do damage to your company’s sales and reputation. They are ten times more powerful than the social media platform comments, as they have the potential to show up on the top of the search engine results pages when a valuable customer searches for your business.
Hate Sites: Sometimes people get so disappointed with a company or its products that they create websites with their personal opinions. You never know if they include false or misleading information about the company or the company’s public reputation. Suppose people search for your company and get results like “ABC Company Is a Scam,” it can take away your potential customers.
Negative Media Coverage: Most times it happens, when a company receives the negative media coverage and it makes an extreme damage to the company. Negative media coverage has the power to have a far wider reach than any criticism or unfavorable comments on social media networks.
Negative Reviews: Today there are many review sites that allow customers to express their opinions and their satisfaction or dissatisfaction with a company’s products or services. The majority of the customers look at local reviews to decide if a company or product is a good choice. And this is where negative reviews can have a huge impact on sales.
So, the Entrepreneur and ORM expert Vanshul Banta recommend online reputation services to every business. As it is a valuable tool for you to overcome and navigate both social media platform reputation bombs and commentary before they start to affect your sales or reputation. Furthermore, they can take a lot of burden off of you as a business owner. Also, they’ll monitor your company’s social media pages, as well as the review sites on a daily basis. In the end, ORM experts and professionals know how to respond to any problem quickly and effectively.
Vanshul Banta September 24th, 2018
Tags: Online Business Reputation, Online reputation management, ORM, Reviews, Social Media