Online Reputation Management is the game changer in the high tech environment, but most people are still not clear about the concept of Online Reputation Management (ORM). According to some businesses, it’s all about monitoring a company’s social media accounts, whereas other believes it involves public relations. And some have never even heard of it and have no idea what it can do for a business. Therefore, Vanshul Banta – a leader and an entrepreneur took the initiative to make businesses understand the importance of online reputation management in 2018.
If you look back, the way companies used to interact on the Internet was very different than it is now. In those days, the communication chain was very flat, as they didn’t engage with their customers. Also, that time it wasn’t possible for customers to express their reviews in a way that could impact the company.
However, there’s been an enormous shift. Companies today are no longer static, and they’re connecting with their customers on entirely new levels. Today, customers have a platform that enables them to express their opinions and allows other people to see and respond to their comments. Furthermore, they are using a platform to blog or tweet about a business’s products and services, and also leaving feedback—good and bad—on a company’s Facebook or business page.
In the era of internet, this engagement can have a significant impact on the marketing efforts of businesses and can also affect the company’s reputation. If you think you can ignore customers’ feedback, posts, praise, or criticisms, hoping that any negative review will just go away, you’re mistaken. And this is where Online Reputation Management plays a vital role.
Now, if we talk about the importance of online reputation management, According to ORM expert Vanshul Banta, the online platform allows people to voice their opinions in a way they’ve never had. It includes posting good and bad reviews. No matter how excellent your business is, it is impossible to please everyone for posting good reviews or feedback. In case you get negative reviews, you need to address them in a professional and courteous manner, and it becomes difficult if the products or company are being attacked.
Today, most people trust online reviews as much as recommendations from friends, therefore it becomes extremely important to quickly manage any bad reviews or comments. Mainly, there two broad categories of negative content that an online reputation management company can resolve:
Dealing and fielding with negative commentary on social media networks comes in the first category. These complaints or comments are relatively easy to address, and they typically don’t create a huge company unless it already has problems and you haven’t addressed them.
A wise man once said – the other side always looks greener, but what if there are reputation bombs on the other side? Well, you have no idea, how much they can do damage to your company’s sales and reputation. They are ten times more powerful than the social media platform comments, as they have the potential to show up on the top of the search engine results pages when a valuable customer searches for your business.
Hate Sites: Sometimes people get so disappointed with a company or its products that they create websites with their personal opinions. You never know if they include false or misleading information about the company or the company’s public reputation. Suppose people search for your company and get results like “ABC Company Is a Scam,” it can take away your potential customers.
Negative Media Coverage: Most times it happens, when a company receives the negative media coverage and it makes an extreme damage to the company. Negative media coverage has the power to have a far wider reach than any criticism or unfavorable comments on social media networks.
Negative Reviews: Today there are many review sites that allow customers to express their opinions and their satisfaction or dissatisfaction with a company’s products or services. The majority of the customers look at local reviews to decide if a company or product is a good choice. And this is where negative reviews can have a huge impact on sales.
So, the Entrepreneur and ORM expert Vanshul Banta recommend online reputation services to every business. As it is a valuable tool for you to overcome and navigate both social media platform reputation bombs and commentary before they start to affect your sales or reputation. Furthermore, they can take a lot of burden off of you as a business owner. Also, they’ll monitor your company’s social media pages, as well as the review sites on a daily basis. In the end, ORM experts and professionals know how to respond to any problem quickly and effectively.
Vanshul Banta September 24th, 2018
Tags: Online Business Reputation, Online reputation management, ORM, Reviews, Social Media
Online Reputation Management is the hot topic in business world! Indeed. Many business owners and digital marketing experts, including Vanshul Banta are implementing the strategy of Online Reputation Management to lead in the industry. In the competitive environment, if you want to succeed, you need to keep up with the latest trends and innovations. These trends are working for almost every industry, but how you handle it and take benefits from it make all the difference.
Do you know what internet marketing is? It helps businesses connect with customers from across the world. Nowadays every businessman prefers to choose internet marketing and therefore the competition is increasing day by day. However, it is not that easy to fetch customers because your reputation is on the internet plays a significant role in internet marketing. What do customers search and read about you and your brand on the internet?
Most people are not aware that when potential customers find one negative article on the first page of their search results, you can lose 22 percent of the business. And three negative articles means you can lose around 59.2% percent.
Therefore, it is essential for you to do auditing manually, analyzing through search results, old social media posts, images or you can take help of professionals for a serious deep dive.
Review platform is a key to many locks, and they are essential for different reasons. Employee-facing review platforms like Indeed and Glassdoor impact your recruitment efforts while customer-facing platforms like Google and Yelp are more likely to impact sales.
Most people are not aware of the sector-specific platforms, you can choose from these platforms as per specific need. If you are in the travel or hospitality industry, TripAdvisor is an obvious choice. Lawyers earn reviews on Avvo while doctors can get reviews from patients on Health Grades.
Needless to say, there are many benefits of an active and positive review profile for the online reputation management, as 84 percent of people believe online reviews as much as a personal recommendation. And this is where Online Reputation Management works.
In the era of internet, marketing content plays a key role. Nowadays, most decision-makers in all industries are using digital content to research and inform their purchasing decisions. And this is how the website content has a significant impact on their buying decisions.
According to digital expert Vanshul Banta, companies who do not have a strong digital content strategy, risk may lose buyers, and ultimately, sales opportunities. And obviously, customers will simply find a solution to their problem elsewhere.
Do you know how to produce digital content? Well, there is no particular way to create it— According to some customers, white papers and webinars are more valuable while others prefer blog posts and case studies. Some brands offer content in a more creative way as compare to others. They use different styles, formats, and media and further you can use it as a guide to refine the process.
Social Media rocks! But only if you manage it properly. Basically, social media profiles advertise the very best your company has to offer. They highlight your company’s news and updates, culture and personality, and valuable company content.
When it comes to building a connection with customers, social media is key. With the help of social media, you can stay in the top of customers mind and ultimately they show interest in your product by following and engaging with your channels. Therefore, it’s a good idea to register your brand name on as many social media channels as possible.
However, it doesn’t mean you start making accounts on a hundred different channels. Take a similar approach to social media as you do with your content: try out those platforms your audience is most familiar with, and refine the process accordingly.
Entrepreneurs, customers, and investorsare humans and needless to say people tend to care about the people behind the brand — not just the brand itself.
Depending on the brand, the business owners and other key executives may get searched equally the brand itself, if not more. And it can be seen that most time the company’s market value is built with CEO reputation.
Therefore, it’s essential to audit your executives’ goodwill from the perspective of your future business partners, employees, and customers. Do you need to ask yourself: Who is behind this company? How will it affect my external credibility? Why would I want to work with them?
In the end, the answer to these questions will help you to understand how you to improve it.
Stress and anxiety are natural when it comes to managing a brand’s online reputation as there are always factors beyond one’s control. Sometimes people are mean and their negative reviews may be completely unfair. Due to this, your search results can shift from week to week, and it can completely affect your online and offline reputation.
Needless to say, it is impossible to control a brand’s online reputation completely, expert and leader Vanshul Banta say, what makes it so valuable and trustworthy is how you manage it. Further, he advises everyone to hire professionals for this purpose as online reputation is a topmost priority today.
Vanshul Banta September 10th, 2018
Tags: Business Growth, Online Business Reputation, Social Media
Online Business Reputation can be affected by just one negative feedback. The flame of a bad review or two can create doubt on a customer’s mind. Furthermore, it can damage trust and credibility. So businesses must focus on their Online Business Reputation to grow.
• With positive feedback, most business gets 18% rise in sales.
• Customers spend 31% when they read positive reviews.
• 22% of customers change their decision to buy after reading one negative review.
• Due to bad reviews business lose around 70% of customers.
If the numbers above are not enough to convince you, just look back on some major brands, how they were brought to their feet because of rejection from customers. However, most of them handled it well, while others suffered major losses.
Should businesses be scared of having bad reviews? Of course not. Remember, everything has a good side as well. Customers’ reviews help business to grow and improve. Also, bad reviews make a business look genuine. It conveys a message to customers that those behind the business are still people who make mistakes. However, it doesn’t mean businesses have to be unworried, though. Because at the same time, it boils down to how they manage their reputation.
It takes years and a significant amount of effort to build a brand. Therefore, a poorly-handled online reputation can change everything overnight. So, it is essential for businesses to take control of their online reputation with great delicacy. And to make it easier digital marketing agencies should step up.
When you’re performing a role of a digital marketer, your main concern is to get customers as much campaign as possible to bring them more business. The more campaigns and publicity they have on search results, the more customers are likely to be aware of the brand. Everything about your client that appears on search results becomes your responsibility – whether it is customer feedback or brand mentions.
So, as a digital marketer, what are the steps that can provide your clients with the tools they need for their online reputation?
One of the aspects of a strong local SEO strategy is getting a business on directory or listing websites. You’ll find a number of local business listings online—Google My Business, Yelp, and Yellow Pages are often the first listings that businesses or agencies set up on their own. However, the listing should be related to the business, which can be based on industry or location.
True information is essential when listing a business on directory sites. The more reliable and complete information published on these sites, the more likely it is to fetch the trust of users and search engines. When you talk to clients about their local SEO needs, make sure you collect maximum information about their business from the start.
Building citations is another aspect of local search strategies. You can consider this in three ways: First is through listings (discussed above). Second is through publishing about the business and their address or contact details in blogs, news articles or social media platform. Last is on the main website of the business.
How do you build citations? Start by exploring where the competition is. A quick Google search is one option to do this—just copy and paste their NAP and check the results that appear to search which ones allow submissions. However, if you want an easy and quick way to build citations, use a reputation management tool that is perfect for scraping the web for potential listings for particular businesses.
When a customer writes a bad review, some businesses ready to be on the defensive mode. But, counter-argument can be taken out of context and do more damage than good.
Here’s one thing with online reputation—you can’t attract stone with stone. You have to calm down the customers and resolve issues in a way that will not affect the business.
As an agency, you’re also responsible for maintaining business professionalism when it comes to their online interactions. Make sure your review strategy takes care of this.
• Top review websites to monitor for your customer – Which websites to pay attention to.
• Review guidelines when interacting with a client – How to respond to customers who left reviews.
• Negative review action plan – How to deal with negative feedback.
• Review requests send to customers – How to start conversations that will encourage customers to leave reviews.
Guide your clients in how they should deal with reviews and make sure they implement the recommendations according to your review strategy.
Even after implementing the particular online reputation strategy and local SEO efforts, there will be cases when a business will be hit with nasty link building activities and fake reviews. So, this is an instance of negative SEO, which should be one of the things to consider at in Online Business Reputation.
Though Google has applied measures to prevent the impact of negative SEO on websites, your agency should still be conscious of how to counter negative SEO to safeguard your clients’ reputation.
Needless to say, if a business takes care of their customers, customers will take care of their business. But who will take care of Online Business Reputation? That’s where digital marketing agency’s experts come in. Know how to regulate when it comes to online reputation, and you’ll find your agency with more businesses to service.
Vanshul Banta August 7th, 2018
Tags: Business Strategy, Online Business Reputation, Vanshul Banta