The use of social media and search engine optimization to boost your website is the new norm which has increased the need to provide a digital marketing strategy for healthcare providers. This will help organizations and healthcare providers generate more business online by helping them find their consumers through digital marketing. Read on as Vanshul banta, a reputation expert with years of experience and great records takes us through the marketing strategies for healthcare providers.
In the last few years, there has been a drastic change in people visiting the healthcare sector. As the world continues to evolve due to the development of different technology and many people using the internet more than ever, most patients do extensive research about their disease before visiting a healthcare provider. They are very particular about the service they receive and want to know every detail before for any treatment. With half of the population of the world searching online for information on every ailment and looking for treatment options, it is time for healthcare providers to take advantage of this moment to build their reputation, market their products, boost patient acquisition and engagement.
When patients visit your website, what do they see? Is it compelling or boring? Do you have answers to their questions? Your website tells patients more about your professionalism, make it count! “When patients visit your website, they either book an appointment or look for another solution. To make patients click the booking button, your website should be simple, easy to understand, and well detailed.” Vanshul Banta explains. Also, creating a functioning and responsive website helps to increase your visibility and engagement. Moreso, the addition of an FAQ to your website where you include general information about the different diseases and their symptoms provides a chance of ranking high on search engine pages.
The use of search engine optimization helps your website and blogs to gain visibility on the search engine result page. As many patients go online in search of information about their ailment, they get to read from your website which will attract a lot of patients to you compared to traditional marketing. It is also important to search for keywords through different tools available online. This will give you knowledge about the keywords patients used to search for information online. Moreover, keyword tools such as Ahrefs and others show your competitors and the keywords and google AdWords they use to draw traffic to their website.
A successful search engine optimization is built on the right content. Content marketing is an important tool that helps you dominate. Your content must be relatable, accessible, captivating, and engaging. The content will increase your ranking on the search engine and also drive your target audience to your website. It will also increase your sales and encourage patients to confide in you for their healthcare needs. Also, consistency is key, you must always put out new content and remind your audience anytime you post something new. You can also tell them to follow you on your other platform. This will increase your patient engagement and drive traffic to your website.
Social media is a great platform that not only allows you to interact with your target audience but also helps you build your brand, create brand awareness, and also drive traffic to your website. With half of the world population on social media, you can share updates about new discoveries, answer questions related to healthcare, share patient testimonies, and give overall healthcare tips. This will build trust for your brand online and your audience will start introducing their friends and family to your website.
Vanshul Banta September 24th, 2020
Tags: digital marketing, healthcare providers, marketing strategy
From small to large scale businesses, every industry is affecting by coronavirus pandemic. In times of COVID – 19 pandemics, it is essential for entrepreneurs and business leaders, to deal with the challenges and handle the pressure with patience and optimism.
Businesses need to execute proactive approach now, to yield the positive results later with reliable and quick recover.
Here are a few key strategies that are helpful for businesses to recover from COVID – 19 impacts.
Focusing on your specific industry and the challenges your customers are facing due to coronavirus is your topmost responsibility. Think strategically about how your services can help them and bring innovation in such a situation. Then plan and design your marketing strategy accordingly while keeping the specific challenges on mind.
The business challenges can make a situation worse in such crises. As a leader, your job is to find a way that can help customers with their demands.
For instance, if you provide video conferencing solutions, this is the perfect time for you to provide additional support and consultation to help your clients in managing the remote workflows with efficiency.
Although the whole country is facing lockdown, people still are looking for several product and services to buy. Therefore, businesses need to look for other prospects or sales channels to serve the market.
For instance, you have a retail store, and coronavirus is cutting down on your visitor. Then start focusing on expanding your e-commerce offerings.
Food outlets in many countries have seen a decrease in customers at physical stores; instead, they are concentrated on takeaway meals. From improving e-commerce sales to engaging in social media for sales meetings, many B2B companies are already investing in such digital marketing strategies, including ORM services.
Businesses are still active and delivering their services on time, but more of it might taking advantage of the online platform.
Those who are in B2B sales must take advantage of the present situation and invest in your business with long term perspective.
Especially when the global economy is facing a short-term slowdown, now is the time when you can upgrade your operations, platforms, and processes while executing reliable strategic planning.
If you have aligned a few big agendas in the pipeline, now is the time to lay more efforts into leading and developing of those awaited opportunities. Keep communicating with your team and encourage them that you are planning for new opportunities and open for new ideas and innovation.
What we can learn from the scenario of China is that there are possibilities of post-coronavirus economic speedy recovery than we predict. So, if you slow down today, it might be difficult for you to exploit the recovery once the calamities are over.
That doesn’t mean you have to take a risk with life and health in this crisis; everyone needs to follow the guidelines delivered by government to reduce the spread of the virus.
In this crisis, companies need to act smart by initiating with required reasonable steps in place today to yield the success tomorrow.
Challenges and crises will come and go while affecting our businesses. We have to embrace the challenges and transform them into opportunities, even from a major crisis like coronavirus.
In this time, everyone is focusing on the digital platform to engage with customers, increase sales numbers, and product/services promotions. As the market is slow down at present and everyone is more active on digital media. Therefore, this is the right time to implement an online reputation management strategy.
When it comes to executing all the above strategies, it is only possible with online reputation management tactics. If you know who to build or maintain your brand reputation static on online media, your businesses can sustain in this crisis with ease.
Pro tip: 5 Reasons to Continue With ORM During Coronavirus Pandemic
Managing your brand reputation and sales must be a proactive approach in this crisis. By focusing on your online presence and customers’ pain points, reputation management will prevent business sales and revenue from crashing after post – coronavirus recovery.
Vanshul Banta April 15th, 2020
Tags: business recovery, coronavirus, covid-19, online channels
Whether you search for an online shopping site to buy a product, or online reputation experts, today, everything is available in a single click. In the online world, people not only search for products and services but also search more about the company and other details. These include company existence, reputation, customer feedback, and many more.
Do you ever think about what people search for your brand on Google? What do people say about your business online? How customer feedback affects your online reputation?
Let’s find out more about what happens when people google your business and its services.
Today every customer searches on google before making any purchase or choosing services. Whether you do email marketing or cold calling, chances are the person will search more about you and your business on google. And why not? Especially when it is easy to find as much information as possible online in a single click with ease.
In this way, an online presence helps businesses in establishing a credible brand image. Eventually, it increases awareness about the product or services and fetches more leads and customers.
Building a web presence is not a one-day job. It takes time, patience, planning, and strategy. Let’s see how one can build a strong business online web presence to win customers’ hearts and attention in less time with less effort.
Also, it is necessary to keep eyes on the competitor’s updates and initiatives while making goals to sustain in the competition.
The company website conveys the story of the brand to the online world. Therefore, it is necessary to create a website that not only showcases your services but also provides additional details. Once the website designing and development is done, the next thing is to ensure that your website should rank on google search engine. To make this possible, businesses need to follow SEO guidelines. Although it is not easier for a non-technical person, it is possible if you follow the correct guidelines at the right time. Also, it is advisable to take the digital marketing experts to help if you don’t have much knowledge about SEO rules and tactics. These experts know what, when, and how to do to improve the visibility of the website on search engines.
Social media doesn’t need any introduction. It helps in building connections, fetching leads, and increasing conversions. But it is only helpful if you know how to make it work for your business. Most businesses prefer focusing on one or two social media channels instead of concentrating on every social media channel. Today, Facebook, Instagram, Twitter, Pinterest, etc., are the most popular social media platforms that engage major populations across the world. Businesses need to choose the social media channel according to their target audience.
Make sure that you consider demographics, age, and many other essential criteria before engaging with the target audience. Remember, social media channels are not only for promoting and selling a product or services but also to make your audience about your business, industry, etc. And do not forget to ask for feedback and reviews from your audience from time to time. Those businesses do well who continuously engage with their audience
Networking is one of the main key factors to sustain in the corporate world. Businesses having professional relationships and bonds in the industry helps in learning and growing. Also, your professional connections introduce you to other leaders in the industry that brings more opportunities.
Many leading companies organise collaborative events where they speak about their innovation, advanced technology, and brand awareness.
In the digital era, your online presence means a lot. What people are writing about you and reading about you is what makes or breaks your reputation in the market. So when it comes to protecting and building your online brand reputation, who can help? The answer is, Online Reputation management experts.
The ORM team suppresses the negative links and reviews from the google search engine and helps in building new backlinks online.
Building a reputation is easier, but building a great reputation needs expert advice, transparency in services, good relations with customers, competitors, and investors. What else do you need to build a strong brand reputation? Share your thoughts with us!
Vanshul Banta March 4th, 2020
Tags: brand reputation, google, Google Your Brand Name, online business, online reputation, Online reputation management
An Idea Can Help You To Win, But A Great Idea Can Help You To Lead and Grow
In the digital world, technology is evolving every day, so the marketing tools. No doubt, this is the reason why the podcast is in trend nowadays. Today, many businesses using a podcast to reach their potential audience in less time. It helps in promoting business and services through audio instead of text. Additionally, there are many other benefits that one can achieve by using a podcast to promote their business on an online platform. However, it only works when you use the right strategies to promote your podcast.
Let’s find out what few good strategies to promote a podcast.
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In online marketing, social media channels play a key role to promote and engage with the audience. Today, you may find the majority of the audience on different social media platforms. These include Facebook, Instagram, Twitter, and many more. Needless to say, today, social media has made it easier to connect and engage with the audience. And this is the reason why promoting a podcast on social media is a great idea.
Here are a few ideas:
This way you can make it easier for your subscribers and target audience to shar and promote your podcast.
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Most time, people get disappointed when they see only one episode. And this is when they start losing their interest. Therefore, ensure you at least create a minimum of three episodes and release them on launch day. If you can release more than three episodes during the launch day, it would be great for promotion. It increases the chance of engagement with the audience and increases conversion rates.
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According to SEO rules and tactics, name your podcast by using a keyword or “interview with … XYZ.” Now what else you can do to promote it? It simple, you can convert and upload your audio on YouTube. If you upload all your podcast episodes on a youtube channel, you can earn various benefits. These are:
When we talk about SEO benefits, it simply means, according to SEO marketing rules, google gives it preference. In most cases, google gives the same equal preference to text and video 53x.
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Do you know what podcatchers are? They are apps that play podcasts. iOS is one of the most popular podcast apps. It contains a purple icon and logo of a microphone. You can use many other apps as well that collect and play podcast. Also, there are a host of websites that allow to represent the latest podcast and assist in promotion.
When it comes to podcast promotion, call-to-action is a must. In the end, your major goal is to influence your target audience to download your podcast and share it on different social media channels. If you can fetch more audience, it will eventually convert your audience into qualified leads.
The above tips will help you in promoting the podcast and improving online web presence. However, it will bring results, only if you implement these tips regularly. In case you have any other tip to promote the podcast, you can share with us below in the comment box.
Vanshul Banta September 30th, 2019
Tags: free podcasts, Podcast, podcast google, Promote a Podcast, Social Media Podcast
Do you know what can make or break your business? The answer is simple – your company’s online reputation. Whether you are new in the industry or having an established brand, you must have to protect online reputation to win the market and audience.
When it comes to building or protecting online brand reputation, it is always better to take experts’ advice.
In the era of the digital world, your online brand reputation depends on every information posted about you and your business on the internet. These social platforms like Facebook, Instagram, twitter, etc. influence your online presence to a great extent. In fact, that information that visible on the first two pages of search engine results have a major impact on your reputation. Whether a content about you is good or bad, regularly searching your name on Google keeps your content on the top of the page. And this is where online reputation experts play a key role to suppress negative data from the search engine results and protect online reputation. They design a strategy to create positive content related to your brand and push down negative content from the search engine.
Do you know how you can build or nurture your online brand reputation? If you think suppressing the negative link from the search engine is enough to protect online reputation, you might be wrong. To build a powerful brand you need to improve your overall online image. Before you start promoting your brand, you must know your long term goals. Take the time to understand how you want people to recognize your brand. Who is your target audience? What message do you want to convey? When you are clear about your goals, message, and target audience, you can easily develop content that highlights your credibility and success.
Most times we focus more on our sales and revenue and neglect online reputation. Especially when everything is going perfect and smooth. What if suddenly crises arise and your clients, customers, and social network connection start posting negative reviews about you? To deal with such a situation you need to be proactive in your approach. Use digital platform maximum to build your strong presence. If you have a good reputation online, no crises can easily break your online image. Otherwise, one negative information about you on the internet can ruin your reputation to a great extent. So instead of focusing on pushing down the link, better focus on establishing a positive, authentic, and robust reputation from the beginning.
Whether you are building, repairing or monitoring your online brand image, you must know the different methods and tools to achieve this goal. For example, public relation firms mainly focus on publicity. They basically help in achieving general media coverage for you or your business. When it comes to shaping reputation, the press is a powerful tool, but without optimization, the press release you receive from PR may not be visible in search results. Whereas, the objective of online reputation management (ORM) is to ensure the online content about your business matches your goals. The professional ORM service providers design a campaign and use a variety of other methods including PR service to attain publicity and consistent ranking on the first two pages of search engine. In the end, how you plan and implement your strategy to manage your online presence makes all the difference.
So these are the few best tips to build and protect online reputation of your brand. Hold on! Before you implement these tips, make sure you possess complete knowledge about ORM and its different methods and strategy. In case you are not confident to implement the Online Reputation Management strategy on your own, you should hire ORM professionals that can make your life easier and online reputation game stronger. To know more, you can leave your comment below.
Have a Successful life!
Vanshul Banta March 20th, 2019
Tags: branding, business, company reputation, online reputation, ORM, protect online reputation, strong reputation
Online Reputation Management is the game changer in the high tech environment, but most people are still not clear about the concept of Online Reputation Management (ORM). According to some businesses, it’s all about monitoring a company’s social media accounts, whereas other believes it involves public relations. And some have never even heard of it and have no idea what it can do for a business. Therefore, Vanshul Banta – a leader and an entrepreneur took the initiative to make businesses understand the importance of online reputation management in 2018.
If you look back, the way companies used to interact on the Internet was very different than it is now. In those days, the communication chain was very flat, as they didn’t engage with their customers. Also, that time it wasn’t possible for customers to express their reviews in a way that could impact the company.
However, there’s been an enormous shift. Companies today are no longer static, and they’re connecting with their customers on entirely new levels. Today, customers have a platform that enables them to express their opinions and allows other people to see and respond to their comments. Furthermore, they are using a platform to blog or tweet about a business’s products and services, and also leaving feedback—good and bad—on a company’s Facebook or business page.
In the era of internet, this engagement can have a significant impact on the marketing efforts of businesses and can also affect the company’s reputation. If you think you can ignore customers’ feedback, posts, praise, or criticisms, hoping that any negative review will just go away, you’re mistaken. And this is where Online Reputation Management plays a vital role.
Now, if we talk about the importance of online reputation management, According to ORM expert Vanshul Banta, the online platform allows people to voice their opinions in a way they’ve never had. It includes posting good and bad reviews. No matter how excellent your business is, it is impossible to please everyone for posting good reviews or feedback. In case you get negative reviews, you need to address them in a professional and courteous manner, and it becomes difficult if the products or company are being attacked.
Today, most people trust online reviews as much as recommendations from friends, therefore it becomes extremely important to quickly manage any bad reviews or comments. Mainly, there two broad categories of negative content that an online reputation management company can resolve:
Dealing and fielding with negative commentary on social media networks comes in the first category. These complaints or comments are relatively easy to address, and they typically don’t create a huge company unless it already has problems and you haven’t addressed them.
A wise man once said – the other side always looks greener, but what if there are reputation bombs on the other side? Well, you have no idea, how much they can do damage to your company’s sales and reputation. They are ten times more powerful than the social media platform comments, as they have the potential to show up on the top of the search engine results pages when a valuable customer searches for your business.
Hate Sites: Sometimes people get so disappointed with a company or its products that they create websites with their personal opinions. You never know if they include false or misleading information about the company or the company’s public reputation. Suppose people search for your company and get results like “ABC Company Is a Scam,” it can take away your potential customers.
Negative Media Coverage: Most times it happens, when a company receives the negative media coverage and it makes an extreme damage to the company. Negative media coverage has the power to have a far wider reach than any criticism or unfavorable comments on social media networks.
Negative Reviews: Today there are many review sites that allow customers to express their opinions and their satisfaction or dissatisfaction with a company’s products or services. The majority of the customers look at local reviews to decide if a company or product is a good choice. And this is where negative reviews can have a huge impact on sales.
So, the Entrepreneur and ORM expert Vanshul Banta recommend online reputation services to every business. As it is a valuable tool for you to overcome and navigate both social media platform reputation bombs and commentary before they start to affect your sales or reputation. Furthermore, they can take a lot of burden off of you as a business owner. Also, they’ll monitor your company’s social media pages, as well as the review sites on a daily basis. In the end, ORM experts and professionals know how to respond to any problem quickly and effectively.
Vanshul Banta September 24th, 2018
Tags: Online Business Reputation, Online reputation management, ORM, Reviews, Social Media
Online Reputation Management is the hot topic in business world! Indeed. Many business owners and digital marketing experts, including Vanshul Banta are implementing the strategy of Online Reputation Management to lead in the industry. In the competitive environment, if you want to succeed, you need to keep up with the latest trends and innovations. These trends are working for almost every industry, but how you handle it and take benefits from it make all the difference.
Do you know what internet marketing is? It helps businesses connect with customers from across the world. Nowadays every businessman prefers to choose internet marketing and therefore the competition is increasing day by day. However, it is not that easy to fetch customers because your reputation is on the internet plays a significant role in internet marketing. What do customers search and read about you and your brand on the internet?
Most people are not aware that when potential customers find one negative article on the first page of their search results, you can lose 22 percent of the business. And three negative articles means you can lose around 59.2% percent.
Therefore, it is essential for you to do auditing manually, analyzing through search results, old social media posts, images or you can take help of professionals for a serious deep dive.
Review platform is a key to many locks, and they are essential for different reasons. Employee-facing review platforms like Indeed and Glassdoor impact your recruitment efforts while customer-facing platforms like Google and Yelp are more likely to impact sales.
Most people are not aware of the sector-specific platforms, you can choose from these platforms as per specific need. If you are in the travel or hospitality industry, TripAdvisor is an obvious choice. Lawyers earn reviews on Avvo while doctors can get reviews from patients on Health Grades.
Needless to say, there are many benefits of an active and positive review profile for the online reputation management, as 84 percent of people believe online reviews as much as a personal recommendation. And this is where Online Reputation Management works.
In the era of internet, marketing content plays a key role. Nowadays, most decision-makers in all industries are using digital content to research and inform their purchasing decisions. And this is how the website content has a significant impact on their buying decisions.
According to digital expert Vanshul Banta, companies who do not have a strong digital content strategy, risk may lose buyers, and ultimately, sales opportunities. And obviously, customers will simply find a solution to their problem elsewhere.
Do you know how to produce digital content? Well, there is no particular way to create it— According to some customers, white papers and webinars are more valuable while others prefer blog posts and case studies. Some brands offer content in a more creative way as compare to others. They use different styles, formats, and media and further you can use it as a guide to refine the process.
Social Media rocks! But only if you manage it properly. Basically, social media profiles advertise the very best your company has to offer. They highlight your company’s news and updates, culture and personality, and valuable company content.
When it comes to building a connection with customers, social media is key. With the help of social media, you can stay in the top of customers mind and ultimately they show interest in your product by following and engaging with your channels. Therefore, it’s a good idea to register your brand name on as many social media channels as possible.
However, it doesn’t mean you start making accounts on a hundred different channels. Take a similar approach to social media as you do with your content: try out those platforms your audience is most familiar with, and refine the process accordingly.
Entrepreneurs, customers, and investorsare humans and needless to say people tend to care about the people behind the brand — not just the brand itself.
Depending on the brand, the business owners and other key executives may get searched equally the brand itself, if not more. And it can be seen that most time the company’s market value is built with CEO reputation.
Therefore, it’s essential to audit your executives’ goodwill from the perspective of your future business partners, employees, and customers. Do you need to ask yourself: Who is behind this company? How will it affect my external credibility? Why would I want to work with them?
In the end, the answer to these questions will help you to understand how you to improve it.
Stress and anxiety are natural when it comes to managing a brand’s online reputation as there are always factors beyond one’s control. Sometimes people are mean and their negative reviews may be completely unfair. Due to this, your search results can shift from week to week, and it can completely affect your online and offline reputation.
Needless to say, it is impossible to control a brand’s online reputation completely, expert and leader Vanshul Banta say, what makes it so valuable and trustworthy is how you manage it. Further, he advises everyone to hire professionals for this purpose as online reputation is a topmost priority today.
Vanshul Banta September 10th, 2018
Tags: Business Growth, Online Business Reputation, Social Media
Online Business Reputation can be affected by just one negative feedback. The flame of a bad review or two can create doubt on a customer’s mind. Furthermore, it can damage trust and credibility. So businesses must focus on their Online Business Reputation to grow.
• With positive feedback, most business gets 18% rise in sales.
• Customers spend 31% when they read positive reviews.
• 22% of customers change their decision to buy after reading one negative review.
• Due to bad reviews business lose around 70% of customers.
If the numbers above are not enough to convince you, just look back on some major brands, how they were brought to their feet because of rejection from customers. However, most of them handled it well, while others suffered major losses.
Should businesses be scared of having bad reviews? Of course not. Remember, everything has a good side as well. Customers’ reviews help business to grow and improve. Also, bad reviews make a business look genuine. It conveys a message to customers that those behind the business are still people who make mistakes. However, it doesn’t mean businesses have to be unworried, though. Because at the same time, it boils down to how they manage their reputation.
It takes years and a significant amount of effort to build a brand. Therefore, a poorly-handled online reputation can change everything overnight. So, it is essential for businesses to take control of their online reputation with great delicacy. And to make it easier digital marketing agencies should step up.
When you’re performing a role of a digital marketer, your main concern is to get customers as much campaign as possible to bring them more business. The more campaigns and publicity they have on search results, the more customers are likely to be aware of the brand. Everything about your client that appears on search results becomes your responsibility – whether it is customer feedback or brand mentions.
So, as a digital marketer, what are the steps that can provide your clients with the tools they need for their online reputation?
One of the aspects of a strong local SEO strategy is getting a business on directory or listing websites. You’ll find a number of local business listings online—Google My Business, Yelp, and Yellow Pages are often the first listings that businesses or agencies set up on their own. However, the listing should be related to the business, which can be based on industry or location.
True information is essential when listing a business on directory sites. The more reliable and complete information published on these sites, the more likely it is to fetch the trust of users and search engines. When you talk to clients about their local SEO needs, make sure you collect maximum information about their business from the start.
Building citations is another aspect of local search strategies. You can consider this in three ways: First is through listings (discussed above). Second is through publishing about the business and their address or contact details in blogs, news articles or social media platform. Last is on the main website of the business.
How do you build citations? Start by exploring where the competition is. A quick Google search is one option to do this—just copy and paste their NAP and check the results that appear to search which ones allow submissions. However, if you want an easy and quick way to build citations, use a reputation management tool that is perfect for scraping the web for potential listings for particular businesses.
When a customer writes a bad review, some businesses ready to be on the defensive mode. But, counter-argument can be taken out of context and do more damage than good.
Here’s one thing with online reputation—you can’t attract stone with stone. You have to calm down the customers and resolve issues in a way that will not affect the business.
As an agency, you’re also responsible for maintaining business professionalism when it comes to their online interactions. Make sure your review strategy takes care of this.
• Top review websites to monitor for your customer – Which websites to pay attention to.
• Review guidelines when interacting with a client – How to respond to customers who left reviews.
• Negative review action plan – How to deal with negative feedback.
• Review requests send to customers – How to start conversations that will encourage customers to leave reviews.
Guide your clients in how they should deal with reviews and make sure they implement the recommendations according to your review strategy.
Even after implementing the particular online reputation strategy and local SEO efforts, there will be cases when a business will be hit with nasty link building activities and fake reviews. So, this is an instance of negative SEO, which should be one of the things to consider at in Online Business Reputation.
Though Google has applied measures to prevent the impact of negative SEO on websites, your agency should still be conscious of how to counter negative SEO to safeguard your clients’ reputation.
Needless to say, if a business takes care of their customers, customers will take care of their business. But who will take care of Online Business Reputation? That’s where digital marketing agency’s experts come in. Know how to regulate when it comes to online reputation, and you’ll find your agency with more businesses to service.
Vanshul Banta August 7th, 2018
Tags: Business Strategy, Online Business Reputation, Vanshul Banta