Coronavirus is making a headline every day; many businesses are trying to bring new marketing strategies to sustain in the marketplace. Although during a lockdown, it is hard to improve sales revenue and conversions, still many businesses working towards it.
Today Online Reputation Management is an integral part of marketing strategies, especially in the digital world, where a piece of single news can make or break your online reputation. Some businesses are cutting down ORM services to save money, as they might think it is an additional expense.
They may not know that cutting out ORM will entirely affect your ORM strategy.
If you neglect the importance of online reputation management services during the Coronavirus pandemic, you would have to start everything from the beginning once everything gets back to normal. Further, you may incur a loss of much more significant amounts than you would save by pausing the services.
Since millions of people are in self-isolation due to lockdown to avoid the impact of Coronavirus, content is becoming omnipotent. At present, people are investing more time in reading and scrolling the internet than they used to. Therefore, the demand for digital content is increasing every day. That’s why you must invest your time in content creation and branding.
Besides, this is an accurate time to suppress the negative link and get high rankings for positive links. Your potential customers are spending more time in surfing the web during the lockdown period. For better content marketing, you can turn blog posts into eBooks, webinars, and news articles.
Whatever industry your company is in, your competitors are always aggressive. Due to the current situation, many of them will take the opportunity to climb higher by writing about you and your brand to defame you.
By the time everything goes back to normal, and you resume your ORM efforts; they’ll reach new heights of success than you. But that doesn’t mean you need to get panicked. Instead, focus on your goals and transform this situation into an opportunity. This way, you can lead your competitors and the industry.
Your potential customers are keeping their eyes on the market, though the economic crises may have hindered their buying abilities. The majority of them are still looking for your assistance.
If you stop working towards your brand reputation and product quality, your competitors may not only lead you, but also you will lose your potential customers. 70% of your business success entirely depends on 30% of existing potential clients. Such a loss can damage your brand reputation and business growth.
With regular ORM practices, you are giving customers a chance to engage with you and avail of your services. By lacking behind in the competitive environment, you are losing the opportunity to improve your brand reputation in front of your existing and new customers.
ORM is a continuous process. It starts showing results after a few days. If you take a break in between the process, it will stop showing improvement and results.
It is not recommended to create a gap between the practice; otherwise, you may lose everything you’ve achieved so far. All the money and efforts you have invested in the ORM strategy in the past months or years will be gone in vain. When everything goes back to normal, you may need to start your ORM practices again from scratch. During the downtime, you may lose your connection with your ORM services provider and customers. Starting everything from scratch could be hard during the recovery period since many companies will be focusing on new and update ORM strategies.
Challenges may come and go, but work and life should not get a stop. If you pause your marketing efforts means you are taking a chance on giving up on your business entirely. It may be a tough time for every company to recover from Coronavirus, but to hold on and waiting for the right to make the planet weakens.
Vanshul Banta April 2nd, 2020
Tags: Business Growth, coronavirus, online reputation, ORM
Online Reputation Management is the hot topic in business world! Indeed. Many business owners and digital marketing experts, including Vanshul Banta are implementing the strategy of Online Reputation Management to lead in the industry. In the competitive environment, if you want to succeed, you need to keep up with the latest trends and innovations. These trends are working for almost every industry, but how you handle it and take benefits from it make all the difference.
Do you know what internet marketing is? It helps businesses connect with customers from across the world. Nowadays every businessman prefers to choose internet marketing and therefore the competition is increasing day by day. However, it is not that easy to fetch customers because your reputation is on the internet plays a significant role in internet marketing. What do customers search and read about you and your brand on the internet?
Most people are not aware that when potential customers find one negative article on the first page of their search results, you can lose 22 percent of the business. And three negative articles means you can lose around 59.2% percent.
Therefore, it is essential for you to do auditing manually, analyzing through search results, old social media posts, images or you can take help of professionals for a serious deep dive.
Review platform is a key to many locks, and they are essential for different reasons. Employee-facing review platforms like Indeed and Glassdoor impact your recruitment efforts while customer-facing platforms like Google and Yelp are more likely to impact sales.
Most people are not aware of the sector-specific platforms, you can choose from these platforms as per specific need. If you are in the travel or hospitality industry, TripAdvisor is an obvious choice. Lawyers earn reviews on Avvo while doctors can get reviews from patients on Health Grades.
Needless to say, there are many benefits of an active and positive review profile for the online reputation management, as 84 percent of people believe online reviews as much as a personal recommendation. And this is where Online Reputation Management works.
In the era of internet, marketing content plays a key role. Nowadays, most decision-makers in all industries are using digital content to research and inform their purchasing decisions. And this is how the website content has a significant impact on their buying decisions.
According to digital expert Vanshul Banta, companies who do not have a strong digital content strategy, risk may lose buyers, and ultimately, sales opportunities. And obviously, customers will simply find a solution to their problem elsewhere.
Do you know how to produce digital content? Well, there is no particular way to create it— According to some customers, white papers and webinars are more valuable while others prefer blog posts and case studies. Some brands offer content in a more creative way as compare to others. They use different styles, formats, and media and further you can use it as a guide to refine the process.
Social Media rocks! But only if you manage it properly. Basically, social media profiles advertise the very best your company has to offer. They highlight your company’s news and updates, culture and personality, and valuable company content.
When it comes to building a connection with customers, social media is key. With the help of social media, you can stay in the top of customers mind and ultimately they show interest in your product by following and engaging with your channels. Therefore, it’s a good idea to register your brand name on as many social media channels as possible.
However, it doesn’t mean you start making accounts on a hundred different channels. Take a similar approach to social media as you do with your content: try out those platforms your audience is most familiar with, and refine the process accordingly.
Entrepreneurs, customers, and investorsare humans and needless to say people tend to care about the people behind the brand — not just the brand itself.
Depending on the brand, the business owners and other key executives may get searched equally the brand itself, if not more. And it can be seen that most time the company’s market value is built with CEO reputation.
Therefore, it’s essential to audit your executives’ goodwill from the perspective of your future business partners, employees, and customers. Do you need to ask yourself: Who is behind this company? How will it affect my external credibility? Why would I want to work with them?
In the end, the answer to these questions will help you to understand how you to improve it.
Stress and anxiety are natural when it comes to managing a brand’s online reputation as there are always factors beyond one’s control. Sometimes people are mean and their negative reviews may be completely unfair. Due to this, your search results can shift from week to week, and it can completely affect your online and offline reputation.
Needless to say, it is impossible to control a brand’s online reputation completely, expert and leader Vanshul Banta say, what makes it so valuable and trustworthy is how you manage it. Further, he advises everyone to hire professionals for this purpose as online reputation is a topmost priority today.
Vanshul Banta September 10th, 2018
Tags: Business Growth, Online Business Reputation, Social Media