From small to large scale businesses, every industry is affecting by coronavirus pandemic. In times of COVID – 19 pandemics, it is essential for entrepreneurs and business leaders, to deal with the challenges and handle the pressure with patience and optimism.
Businesses need to execute proactive approach now, to yield the positive results later with reliable and quick recover.
Here are a few key strategies that are helpful for businesses to recover from COVID – 19 impacts.
Focusing on your specific industry and the challenges your customers are facing due to coronavirus is your topmost responsibility. Think strategically about how your services can help them and bring innovation in such a situation. Then plan and design your marketing strategy accordingly while keeping the specific challenges on mind.
The business challenges can make a situation worse in such crises. As a leader, your job is to find a way that can help customers with their demands.
For instance, if you provide video conferencing solutions, this is the perfect time for you to provide additional support and consultation to help your clients in managing the remote workflows with efficiency.
Although the whole country is facing lockdown, people still are looking for several product and services to buy. Therefore, businesses need to look for other prospects or sales channels to serve the market.
For instance, you have a retail store, and coronavirus is cutting down on your visitor. Then start focusing on expanding your e-commerce offerings.
Food outlets in many countries have seen a decrease in customers at physical stores; instead, they are concentrated on takeaway meals. From improving e-commerce sales to engaging in social media for sales meetings, many B2B companies are already investing in such digital marketing strategies, including ORM services.
Businesses are still active and delivering their services on time, but more of it might taking advantage of the online platform.
Those who are in B2B sales must take advantage of the present situation and invest in your business with long term perspective.
Especially when the global economy is facing a short-term slowdown, now is the time when you can upgrade your operations, platforms, and processes while executing reliable strategic planning.
If you have aligned a few big agendas in the pipeline, now is the time to lay more efforts into leading and developing of those awaited opportunities. Keep communicating with your team and encourage them that you are planning for new opportunities and open for new ideas and innovation.
What we can learn from the scenario of China is that there are possibilities of post-coronavirus economic speedy recovery than we predict. So, if you slow down today, it might be difficult for you to exploit the recovery once the calamities are over.
That doesn’t mean you have to take a risk with life and health in this crisis; everyone needs to follow the guidelines delivered by government to reduce the spread of the virus.
In this crisis, companies need to act smart by initiating with required reasonable steps in place today to yield the success tomorrow.
Challenges and crises will come and go while affecting our businesses. We have to embrace the challenges and transform them into opportunities, even from a major crisis like coronavirus.
In this time, everyone is focusing on the digital platform to engage with customers, increase sales numbers, and product/services promotions. As the market is slow down at present and everyone is more active on digital media. Therefore, this is the right time to implement an online reputation management strategy.
When it comes to executing all the above strategies, it is only possible with online reputation management tactics. If you know who to build or maintain your brand reputation static on online media, your businesses can sustain in this crisis with ease.
Pro tip: 5 Reasons to Continue With ORM During Coronavirus Pandemic
Managing your brand reputation and sales must be a proactive approach in this crisis. By focusing on your online presence and customers’ pain points, reputation management will prevent business sales and revenue from crashing after post – coronavirus recovery.
Vanshul Banta April 15th, 2020
Tags: business recovery, coronavirus, covid-19, online channels
Coronavirus is making a headline every day; many businesses are trying to bring new marketing strategies to sustain in the marketplace. Although during a lockdown, it is hard to improve sales revenue and conversions, still many businesses working towards it.
Today Online Reputation Management is an integral part of marketing strategies, especially in the digital world, where a piece of single news can make or break your online reputation. Some businesses are cutting down ORM services to save money, as they might think it is an additional expense.
They may not know that cutting out ORM will entirely affect your ORM strategy.
If you neglect the importance of online reputation management services during the Coronavirus pandemic, you would have to start everything from the beginning once everything gets back to normal. Further, you may incur a loss of much more significant amounts than you would save by pausing the services.
Since millions of people are in self-isolation due to lockdown to avoid the impact of Coronavirus, content is becoming omnipotent. At present, people are investing more time in reading and scrolling the internet than they used to. Therefore, the demand for digital content is increasing every day. That’s why you must invest your time in content creation and branding.
Besides, this is an accurate time to suppress the negative link and get high rankings for positive links. Your potential customers are spending more time in surfing the web during the lockdown period. For better content marketing, you can turn blog posts into eBooks, webinars, and news articles.
Whatever industry your company is in, your competitors are always aggressive. Due to the current situation, many of them will take the opportunity to climb higher by writing about you and your brand to defame you.
By the time everything goes back to normal, and you resume your ORM efforts; they’ll reach new heights of success than you. But that doesn’t mean you need to get panicked. Instead, focus on your goals and transform this situation into an opportunity. This way, you can lead your competitors and the industry.
Your potential customers are keeping their eyes on the market, though the economic crises may have hindered their buying abilities. The majority of them are still looking for your assistance.
If you stop working towards your brand reputation and product quality, your competitors may not only lead you, but also you will lose your potential customers. 70% of your business success entirely depends on 30% of existing potential clients. Such a loss can damage your brand reputation and business growth.
With regular ORM practices, you are giving customers a chance to engage with you and avail of your services. By lacking behind in the competitive environment, you are losing the opportunity to improve your brand reputation in front of your existing and new customers.
ORM is a continuous process. It starts showing results after a few days. If you take a break in between the process, it will stop showing improvement and results.
It is not recommended to create a gap between the practice; otherwise, you may lose everything you’ve achieved so far. All the money and efforts you have invested in the ORM strategy in the past months or years will be gone in vain. When everything goes back to normal, you may need to start your ORM practices again from scratch. During the downtime, you may lose your connection with your ORM services provider and customers. Starting everything from scratch could be hard during the recovery period since many companies will be focusing on new and update ORM strategies.
Challenges may come and go, but work and life should not get a stop. If you pause your marketing efforts means you are taking a chance on giving up on your business entirely. It may be a tough time for every company to recover from Coronavirus, but to hold on and waiting for the right to make the planet weakens.
Vanshul Banta April 2nd, 2020
Tags: Business Growth, coronavirus, online reputation, ORM